One standardized instrument. Six universal core spokes (always present, always the same meaning) + one context spoke per use case. The shared core lets you compare any market against any other — a local B2B market and a consumer behavioral segment, on the same terms.
The standardized core (every radar, always):
Adoption speed (Rogers) · Awareness (Schwartz) · Need urgency (Maslow/JTBD) · Willingness to pay · Reachability (the CAC side — can you acquire them affordably) · Relative advantage (Rogers).
Context spoke (swaps per use case): TextOS → Geographic density (local play). DayCycle → Character fit (does the judgmental-lobster tone motivate or repel).
On Willingness to pay — scored as evidence of existing spend in the adjacent category, not hypothetical "would they pay" (stated and actual WTP diverge wildly). TextOS: do operators already buy websites/ads/lead-gen? DayCycle: do they already subscribe to productivity/wellness apps?
Read shape and reach, not a sum. green = signal-backed orange = judgment