Markets scored from real signals: verified median age (Census/ACS), college-town status, and behavioral data from your own groups. Each spoke notes its source and whether it's data-backed or judgment. Tap markets to overlay and compare.
How each spoke is scored.
Adoption speed — median age rubric (≤25→9, 26–32→7, 33–40→5, 41–50→4, 50+→3) + college-town bonus. Data.
Awareness — proxy from age/education + tech exposure of the market. Data-ish.
Need urgency — counted from your groups: volume/frequency of business self-promotion (operators working hard for leads = high unmet need). Behavioral data from your channel.
Relative-advantage clarity — whether operators already spend on the thing TextOS replaces (websites/ads). Partly observed. Mixed.
Complexity tolerance — education/tech-employment proxy + observed content quality in-group. Data-ish.
Independence from social proof — industry conservatism + age. Judgment.
Trialability — mostly a property of your offer, held roughly constant. Judgment.
Read the shape and reach, not a sum — the spokes measure different frameworks (Rogers, Schwartz, Maslow). The two judgment spokes are where you should be most skeptical of the picture.